These standards describe how Token & Tell researches, writes, edits and publishes its work. They apply to everything on this site.
Accuracy
We aim to be accurate above all else. Factual claims are checked against primary sources where possible: official documents, company announcements, published research and reputable reporting. We link to those sources so readers can check them. Every article ends with a Sources list of the documents it relies on. When a subject is evolving, such as regulation or ongoing legal cases, we describe the situation as of publication and avoid presenting uncertain outcomes as settled.
Usefulness over volume
We publish articles because we believe they help readers, not to fill a schedule or chase search traffic. Every piece should answer a real question clearly and leave readers better equipped to make their own decisions.
Independence
Our coverage is not for sale. Companies cannot pay for reviews, comparisons or placement. If we ever publish sponsored content or use affiliate links, they will be clearly labeled. We will disclose any relationship that a reasonable reader would consider relevant.
Use of AI in our work
As a publication about AI, we use AI tools ourselves. They help us research, summarize source material and draft and structure articles. People decide what we cover, and a person reads every article, checks its claims against the linked sources and approves it before it is published. Token & Tell takes responsibility for everything published under its name.
Images
We use licensed or public-domain photography, credited where required. Photos illustrate topics; they are not presented as documentation of specific events unless stated. We do not publish AI-generated images of real people or realistic images presented as real events.
Opinion
Opinion columns are clearly labeled and reflect the view of the writer. They are held to the same standards of factual accuracy as the rest of our coverage.
Advice
Our articles are general information. Where topics touch on health, law or money, we recommend consulting a qualified professional for decisions about your own situation.
Updates and corrections
We update articles when facts change and correct errors promptly and transparently. See our corrections policy. An “Updated” date appears on an article only when it has changed in substance.